Good branding is more important than ever, and while a logo does not equal a brand it is usually the place most companies begin. Your company’s logo is a powerful symbol that offers significant information about your style, approach, and overall philosophies. Logos are meant be powerful symbols to help raise your company’s visibility, credibility, and, most importantly, its memorability.
This information is usually communicated in milliseconds and should be recognizable from a distance. As a result, the choices you make require the ability to consider the design challenges of scalability, variation in slight color differences, tiny details within fonts, and iconic symbolism. As an example, consider the power of the Livestrong yellow band from a distance, the blue Tiffany box, or Batman’s bat symbol in the sky.
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