Providing strategic services uniquely designed to expand the reach and increase the revenue of law firms across a variety of practice areas.
Combining modern technology and marketing practices with a focus on the legal profession to provide our clients with a strong digital presence in their markets.
Leveraging MBA-level business acumen with creative insight to give our clients an innovative and effective approach to web design.
Fighting for your clients doesn’t prepare you to fight for clients in the marketplace. You need creative representation you can trust to strategically market your firm online. I built this firm to give savvy attorneys like you the insight and expertise needed to win in the marketplace.
My approach combines my educational background (I hold an MBA from the University of California), insight developed over several years of corporate marketing, and my strategic design ability. I specialize in providing marketing insight and strategy to my clients and share my expertise with the legal community through my work as a writer for Lawyerist, Attorney at Work, and a myriad of other publications and podcasts.
Isn’t it time you put experienced creative representation to work for you?
Karin Conroy
Founder | Creative Director
Having a strong, secure online presence is always important for law firms, but especially so in this post-COVID world, in which business is being conducted primarily online.
Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.
While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.
“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”
There is a need to shift many of the ways in which you might typically do business to accommodate the post-COVID changes, and adjusting your marketing efforts to reflect a changed world. What exactly can we expect from the future of digital marketing for law firms in a post-pandemic world? Here’s a quick overview.
Michelle Hunter combines marketing experience and proven writing ability to create effective content strategy for established professionals and firms. As a strategic partner, she provides our clients with compelling website copy that sets them apart, communicates their expertise, and attracts potential clients to their firm. She supports our SEO clients by establishing effective content strategy they can implement to increase search results. Learn more by visiting michellehuntercreative.com.
Project Manager
Lead Developer
Lead Designer
Content Writer