Counsel Cast Compendium, Q2 2026
Q2 Show Summary In this quarterly Counsel Cast Compendium episode, Karin Conroy connects the biggest strategic themes shaping legal marketing in Q2 2026. Across conversations with Pete Everitt, Joe Toscano,
The Counsel Cast Podcast
Marketing strategy for law firms that want to lead,
not blend in.
Counsel Cast brings in working experts on AI search, positioning, business development, and what’s working for firms right now.
Hosted by Karin Conroy.
Hosted by Karin Conroy.
01
01
The Law Firm Problem
Marketing for law firms looks identical. Same headshots, same stock images, same “results-driven, client-focused” language.
Firms with real expertise stay invisible because they sound like everyone else.
02
02
What Smart Firms
Actually Want
You don’t need more tactics. You need a strategy that fits how your firm actually grows.
That means knowing what to say, where to say it, and why the right clients will care. Strategy first. Tactics second.
03
03
Why Counsel Cast Is Different
Every episode brings in someone who’s actually built law firm growth. Marketers, partners, operators.
You leave with one specific thing you can put to work this week. No theory. No fluff.
Recent Episodes
Think differently about marketing. A legal marketing podcast that provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more.
Browse Categories:
Featuring Counsel Cast Collaborators
Counsel Cast includes a rotating group of trusted collaborators across strategy, systems, AI, visibility, and growth. These are the experts law firms rely on for clear thinking, not trends.
Search Everywhere Optimization for Law Firms with Gert Mellak
Gert Mellak founder and CEO of SEO Leverage Gert Mellak is the founder of SEO Leverage, where he helps established businesses fix content strategies that aren’t converting. He’s the creator
Why Your LinkedIn Strategy Isn’t Working with Neal Schaffer
Neal Schaffer fractional CMO, digital marketing strategist, and global speaker Neal Schaffer is a leading authority on LinkedIn strategy and digital influence, and the author of multiple books including The
When Everyone Has AI, What Sets Your Firm Apart? with TJ Robertson
TJ Robertson Founder of TJ Digital TJ Robertson works at the forefront of legal marketing strategy, helping law firms cut through noise and focus on what actually drives growth. Known
How AI Search Rewards Real Human Expertise with Joe Toscano
Joe Toscano Founder & CEO of Service Stories Joe Toscano is a former Google design ethicist turned global advocate for ethical technology and human-centered systems. As the author of Automating
Why Your LinkedIn Posts Fall Flat with Bill Shander
Bill Shander Information designer & LinkedIn Learning Instructor Bill Shander is a data communication expert who helps professionals turn complex information into clear, compelling narratives that actually drive action. As
THOUGHT LEADERS’ LIBRARY
A curated reading list from Counsel Cast guests. Books that shape better strategy, clearer thinking, and smarter decisions for law firms.
Empire of AI by Karen Hao
In this quarter’s Counsel Cast Compendium episode, Karin shares a recommendation for Empire of AI by investigative journalist Karen Hao — a deep look into the origins, politics, ethics, and power structures behind OpenAI and the modern AI race.
What’s In It For Them? by Joe Polish
In What’s In It For Them?, Joe Polish challenges marketers and business owners to rethink their messaging from a radically customer-centric perspective. Instead of focusing on features, tactics, or internal goals, the book emphasizes understanding the real problems, desires, and motivations of your audience.
Expand Your Reach with the Authority Tour
If you want to be recognized beyond your existing network, the Authority Tour is the next step. It is a curated podcast guest campaign that places you inside conversations with audiences that are already built, already engaged, and already trusting the voices they listen to.
These are not cold audiences and you are not starting from zero. The shows are established. The listeners are paying attention. Your role is simple: show up prepared, share your expertise, and let the credibility of the room do the heavy lifting.
We handle the positioning, pitching, booking, and promotion. you show up prepared and confident.
This is how law firm owners turn thoughtful conversations into stronger recognition and better clients.
Hi, I'm
Karin Conroy
Your host for Counsel Cast
Law school didn’t teach you how to run a business or market one. that’s where I come in.
I run Conroy Creative Counsel, a marketing consultancy that works only with law firms.
Before this, I spent years in corporate marketing and earned my MBA from the University of California. Now I’m Marketing Co-Counsel® to firms that want to stop hiding in plain sight.
I’ve been featured in the ABA Journal, Lawyerist, Attorney at Work, Clio, LawFuel, and Legal Talk Network.
Counsel Cast is where I bring the working experts I trust to talk about what’s actually moving firms forward.
FAQs about Counsel Cast Podcast
Counsel Cast is a podcast about marketing for law firms. It’s hosted by Karin Conroy, founder of Conroy Creative Counsel, and features working experts on positioning, AI search, business development, and firm growth.
Managing partners, practice group leaders, firm founders, and law firm marketing directors who want strategy that fits how legal services actually get bought.
New episodes drop every Tuesday.
On Apple Podcasts, Spotify, Amazon Music, Overcast, Pocket Casts, and YouTube. Subscribe links are at the bottom of this page.
AI search and AEO, positioning and differentiation, content marketing, business development, email, public relations, SEO, websites for law firms, and the operations decisions that affect growth.
Counsel Cast is recognized as a top 10 marketing podcast and is regularly featured in legal industry publications including the ABA Journal, Lawyerist, Attorney at Work, Clio, and Legal Talk Network.
Karin Conroy is the founder of Conroy Creative Counsel and Marketing Co-Counsel® to law firms. She has an MBA from the University of California and a background in corporate marketing.
Most episodes run 30 to 45 minutes.
Don't miss a show!
Subscribe
New episodes every other Tuesday. Pick your platform.