Mastering Digital Visibility: Achieve Exceptional Growth and
Remarkable Success with Our SEO & PPC Strategies.

An Overview of Our SEO & PPC Service

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are the two key pillars of digital marketing. They are powerful tools to help your law firm stand out in an increasingly crowded online space. Through our tailored SEO strategies, we work to improve your website’s ranking on search engine results pages, making it easier for potential clients to find you. Coupled with our finely tuned PPC campaigns, we aim to increase your website’s traffic, improve lead quality, and ultimately, boost your firm’s client acquisition rate.

We Are Your Strategic Partners in Growth

At Conroy Creative Counsel, we specialize in guiding law firms towards digital dominance. With years of experience in the legal digital marketing sphere and our deep understanding of the legal industry, we are uniquely positioned to navigate the digital marketing landscape on your behalf.

We are not just an SEO & PPC service provider – we are your strategic partners in growth.

You can trust Conroy Creative Counsel to come up with an effective marketing strategy for your law firm, whether it is a search engine optimization or PPC marketing strategy you need.
Search engines look at meta descriptions to determine how webpages should appear in the search results. You can use the same format as your top performing PPC ads for this.

The Importance of SEO & PPC for Law Firms

In an age where the first interaction a potential client has with your firm is likely online, the importance of SEO & PPC cannot be overstated. The legal industry is competitive, and having a strong online presence is no longer optional – it’s a necessity for survival and growth.

With an effective SEO strategy, your firm can achieve higher visibility in search engine results, making you more discoverable to those in need of your services. PPC, on the other hand, allows for targeted advertising that gets your law firm directly in front of your clients and target audience.

Why Businesses Need Both Strategies

Almost any business can benefit from the free traffic that search engines like Google send their way, but that is not to say SEO should definitely be the be-all-end-all when it comes to marketing strategies. PPC results are displayed above the organic search results. This prominent position means that in many cases, as much as 50% of the search traffic goes to the top 3 sponsored links. By being absent from PPC you are conceding the loss of all those clicks to your competitors. If you are serious about maximizing your click-share of available searches for keywords relevant to your business, you must also engage in PPC advertising.

There is no such thing as SEO vs PPC or a one-size-fits-all digital marketing strategy. Organic and paid search both have their place in digital marketing.

The Pros and Cons of SEO and PPC

Understanding the advantages and drawbacks of different marketing strategies is critical to achieving the best results for your law firm. Both SEO and PPC advertising have unique strengths and potential limitations, and understanding these can help you make an informed decision on the optimal strategy for your firm. Whether you are looking to achieve immediate results, build long-term credibility, manage costs, or all of the above, this breakdown will help you with the insights you need.

Most law firms don't know how to improve local SEO and update their business information effectively. Let Conroy Creative Counsel help you redefine your firm's local marketing strategy and win new clients.

SEO Pros:

  • Cost-Effective: Although it requires an upfront investment in time, resources, and potentially SEO professionals or SEO tools, SEO is cheaper in the long run. Once you’ve established a solid SEO foundation and your content starts ranking, it will continue to attract organic traffic without ongoing costs.

  • Credibility and Trust: High search engine rankings can significantly boost your law firm’s credibility, as people often trust organic search results more than ads.

  • Long-Term Results: Unlike PPC, which stops generating results as soon as you stop paying, SEO can provide long-term, sustainable results.


SEO Cons

  • Time-Consuming: SEO is not a quick fix. It takes time to research and implement SEO strategies, and even more time to start seeing the results, therefore an SEO campaign is a long-term investment in your marketing strategy.

  • Constantly Evolving: Search engine algorithms frequently change, meaning you’ll need to stay up-to-date and possibly adjust your strategy over time.

  • Competitive: Particularly for popular keywords and phrases, achieving high rankings can be extremely competitive.

Most law firms don't know how to improve local SEO and update their business information effectively. Let Conroy Creative Counsel help you redefine your firm's local marketing strategy and win new clients.

PPC Pros:

  • Immediate Results: Unlike SEO, PPC can deliver immediate results. As soon as your paid search ad campaign is live, your ads can start appearing in search results.

  • Highly Targeted: With PPC, you can precisely target your search ads based on various factors like keywords, location, and even the time of day, ensuring your ads reach the most relevant audience.

  • Measurable and Adjustable: PPC campaigns provide detailed data, making it easier to measure success and make necessary adjustments for improvement.

  • Other Search Engines Maximization: An impressive PPC advertising feature (that can also complement your SEO efforts) is site link extensions. Available in Google Ads and Bing Ads, this feature allows you to include multiple links in your PPC ads. Standard PPC ads only support a single link. With site link extensions, you can include up to seven—the primary destination link as well as two to six site links, maximizing your PPC ads exposure.


PPC Cons

  • Costs Can Add Up: While PPC can provide immediate visibility, it can also be expensive, especially for competitive keywords. Some PPC keywords are simply too expensive to bid on. If a keyword has both high commercial value and high competition, you may have to place a maximum cost-per-click because the costs can quickly add up, and you pay for each click regardless of whether it leads to a conversion.

  • Temporary: Once you stop paying for PPC, your ads immediately disappear from search results. Unlike SEO, PPC does not provide long-term visibility.

  • Requires Active Management: To prevent costs from spiralling out of control and ensure your campaign remains effective, PPC requires constant monitoring and adjustments.

Why Choose Us for Your Law Firm SEO & PPC Strategy

At Conroy Creative Counsel our specialization in working with law firms sets us apart. With a deep understanding of the legal industry, we know how to navigate its unique challenges and opportunities in the digital space. We are adept at crafting SEO and PPC campaigns that speak directly to your prospective clients, capturing their attention and trust in a way generalist agencies can’t do. We pride ourselves on offering a unique approach to SEO & PPC:


Bespoke Strategy

At Conroy Creative Counsel, we believe in creating customized SEO & PPC strategies that cater to the unique needs and goals of each law firm we work with. We understand that law firms aren’t ‘one-size-fits-all’, and neither should their digital marketing strategies be. Our team takes the time to understand your firm’s strengths, target client demographic, and competitive landscape, which enables us to tailor an approach designed to deliver optimal results for you.


Comprehensive Services

From SEO and PPC to web design, we offer a comprehensive suite of digital marketing services for law firms. This means you can have all your online marketing needs handled by one dedicated, coordinated team.


Ethical Practices

In a sector where trust is paramount, we maintain the highest ethical standards in all our SEO and PPC activities. We avoid quick-fix tactics that may harm your firm’s reputation or violate search engine guidelines. Instead, we focus on building sustainable online visibility through white-hat SEO techniques and well-managed, transparent PPC ad campaigns.


Long-Term Results

Unlike some digital marketing firms that focus on quick success, our strategies are geared towards achieving long-term results. By focusing on quality content, website user experience, and precise targeting, we strive to build an online presence for your law firm that is not just impactful today, but resilient in the face of future algorithm updates and industry shifts.


Client-Centric Approach

At Conroy Creative Counsel, our clients come first. We believe in open communication, responsive service, and truly understanding your needs and goals.

Our Strategy Development Services

Our Strategy Development Services are designed to optimize your law firm’s position in the legal market, promote sustainable growth, and ensure you are equipped to seize emerging opportunities. From conducting thorough market research and competitor analysis to formulating client acquisition and digital strategies, our holistic approach ensures you are well-prepared to meet the demands of today’s dynamic legal environment.

Let our strategic marketing agency help you stand out from the crowd with a strong law firm brand voice and a tailored law firm's marketing strategy.

Market Research + Competitive Analysis

To craft a successful law firm branding and growth strategy, it is essential to have a thorough understanding of the marketplace. We provide comprehensive market research and competitive analysis services to ensure your law firm is well-positioned for success.

  • Identification of Target Audience: Our team helps you identify and understand your ideal clients, their needs, preferences, and behavior patterns, enabling you to tailor your services and communication to resonate with them.

  • SWOT Analysis: We conduct a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your law firm to understand your law firm’s brand, and current position and devise effective strategies for growth and improvement.

  • Competitor Benchmarking: Our experts analyze your key competitors to identify their strategies, strengths, and weaknesses, providing insights to differentiate your firm and gain a competitive edge.

Let our strategic marketing agency help you stand out from the crowd with a strong law firm brand voice and a tailored law firm's marketing strategy.

Law Firm Growth Strategies

With a deep understanding of your law firm, target audience, and market landscape, we develop tailored growth strategies designed to expand your client base and increase profitability.

  • Client Acquisition Strategy: We devise innovative, effective strategies to attract new clients to your law firm, utilizing a combination of online and offline marketing techniques.

  • Client Retention Strategy: We help you create value for your existing clients, fostering loyalty and encouraging repeat business and referrals.

  • New Market Penetration: Our team identifies opportunities for your law firm to expand into new markets or areas of practice, providing comprehensive strategies to ensure business growth.


Digital Strategy

As the digital landscape continues to evolve rapidly, having a sound digital strategy is more critical than ever. Our team of experts will help you navigate this complex landscape to reach and engage with your clients effectively.

  • Website Optimization: We ensure your law firm website is user-friendly, optimized for search engines, and a powerful tool for client conversion and engagement.

  • SEO Strategy: Our team develops a customized SEO strategy to increase your website’s visibility on search engine result pages, leading to higher traffic and increased client acquisition.

  • Social Media Strategy: We craft a social media strategy that aligns with your law firm’s brand, engages your audience, and promotes your services effectively across various platforms.


In this section, we answer some common questions clients have about our SEO and PPC services:

SEO, or Search Engine Optimization, involves optimizing a website so it ranks higher in search engine results pages (SERPs). For law firms, a strong SEO strategy can significantly increase online visibility, attracting more potential clients who are actively seeking your services.

PPC, or Pay-Per-Click, is a type of online advertising where you pay a fee each time one of your ads is clicked. For law firms, PPC can provide immediate visibility on search engine results, making you more noticeable to potential clients right when they are searching for your services.

SEO is a long-term strategy, and it typically takes several months to begin seeing the results. However, once achieved, these results can have a lasting impact on your law firm’s online visibility and client acquisition.

We measure PPC success using several metrics, including click-through rates, cost per click, conversion rates, and return on ad spend. These metrics help us understand how well your ads are performing and how they are contributing to your firm’s goals.

Both SEO and PPC generate keyword data. With SEO, you can use Google Search Console and Bing Webmaster to identify what keywords users searched for to discover your website. With PPC, you can use Google Ads or Bing Ads to identify what keywords triggered ad impressions and ad clicks. Google Ads also gives you the option of promoting your business outside of Google Search by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers.

While SEO and PPC have unique benefits, they can complement each other well when used together. However, depending on your firm’s specific needs and goals, it may make sense to focus more on one. We can help you determine the best strategy during our initial consultation.

Neither SEO nor PPC is fundamentally better than the other. Each tactic has its own advantages and disadvantages and more often than not SEO and PPC work better together.

Although SEO might cost time and money —to pay agencies, and for SEO tools — it is still cheaper than PPC in the long run. When you create content that ranks and drives organic traffic to your website, you no longer have to keep spending money to make your target customers see it, unlike PPC platforms.

Our pricing varies depending on the specific needs and goals of your law firm. We offer customized solutions and will provide a detailed proposal after understanding more about your firm during our initial consultation.

Let's establish what you need and create a plan that will help get you there.