Signature Programs

Market Authority

For established firms with a strong foundation that are ready to dominate their local market and build lasting visibility.

You have done the foundational work. Your brand is established. Your website is live. Your firm has a track record.

Now the question is not whether you have a presence. It is whether that presence is working hard enough.

The Market Authority plan is a Marketing Co-Counsel® engagement built for firms that are ready to move beyond general marketing and into targeted, data-driven growth. We refine your SEO strategy, sharpen your local positioning, maximize your advertising return, and activate the Growth Engine to keep your firm building authority month after month.

This is not about starting over. It is about making what you have built perform at a higher level.

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WHAT WE BUILD TOGETHER

A sharper strategy rooted in your market

We start by understanding your competitive landscape in detail. Who are you up against? Where is the opportunity? What is your firm doing well, and where is it leaving ground on the table?

  • Market research and competitive analysis: a clear picture of your local market and where your firm fits
  • Goal identification and refinement: we align on measurable outcomes before any work begins
  • Detailed strategy development: tailored to your practice area, geography, and growth goals
  • Custom services and metrics review: so you always know what is driving results

Local market dominance through targeted visibility

General SEO gets you found. Local authority makes you the obvious choice. We build a strategy that does both, with a focus on the clients and markets that matter most to your firm.

  • Local SEO: optimized to put your firm in front of clients searching in your area
  • Organic SEO: long-term authority building through content and technical optimization
  • PPC campaigns: targeted advertising that maximizes return on every dollar spent
  • Social media campaigns: consistent presence across the channels your clients use
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A plan that keeps moving

A strong strategy loses its edge without consistent execution and regular refinement. We build a quarterly plan that keeps your marketing sharp and your firm ahead of competitors who are standing still.

  • Quarterly strategy reviews that assess performance and adjust direction
  • Clear metrics and reporting so you can see exactly what is working
  • Ongoing optimization across every channel in your program

The Growth Engine

Ongoing content and distribution, built into your engagement

The Market Authority plan includes the Growth Engine — our content and distribution system that keeps your firm visible, searchable, and generating leads every month.

  • SEO-optimized blog content published to your site each month
  • LinkedIn posts and graphics distributed across your channels
  • Content calendar managed and executed on your behalf
  • Lead magnets, email sequences, and nurturing campaigns
  • Quarterly marketing audits to measure progress and sharpen the strategy

The Growth Engine is included as the ongoing marketing component of your New Approach engagement. It can also be expanded with add-ons including LinkedIn ads management, event promotion, and the Authority Tour.

WHAT A PROGRAM LOOKS LIKE

Built for your firm. Here is how it works.

No two firms are alike, which means no two Marketing Co-Counsel® programs are identical. What we build for you depends on your goals, your market, your timeline, and where you are starting from. The following is an example of how an engagement might be structured. Not a template, but a picture of the kind of thinking we bring to every client.

  • Phase 1: Discovery and competitive analysis. We map your local market and find the highest-value opportunities. 
  • Phase 2: Strategy development. A targeted plan built around your goals and competitive position. 
  • Phase 3: Campaign launch. Local SEO, PPC, and social campaigns activated and optimized. 
  • Ongoing: Growth Engine activated. Monthly content, distribution, and continuous optimization.

This is one example. Your program will be shaped by your firm’s specific goals, practice area, market, and timeline. We will build the right plan together.

If you want to know how to choose the best legal marketing agency for your specific needs, take a look at our FAQ section.

IS THIS RIGHT FOR YOU?

The Market Authority plan is for firms that:

• Have an established brand and website and are ready for the next level

• Want to move beyond general SEO into targeted local market leadership

• Are spending on advertising but not seeing the return they expect

• Want a marketing partner who understands the legal industry and holds the strategy accountable

• Are ready to invest in visibility that compounds over time

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Starting a new firm or rebuilding your brand from scratch? See the New Approach plan.

Expand Your Reach with the Authority Tour

If you want to be recognized beyond your existing network, the Authority Tour is the next step. It is a curated podcast guest campaign that places you inside conversations with audiences that are already built, already engaged, and already trusting the voices they listen to.

These are not cold audiences and you are not starting from zero. The shows are established. The listeners are paying attention. Your role is simple: show up prepared, share your expertise, and let the credibility of the room do the heavy lifting.

We handle the positioning, pitching, booking, and promotion. you show up prepared and confident.

This is how law firm owners turn thoughtful conversations into stronger recognition and better clients.

Find out more about the Authority Tour > 

Your Marketing Co-Counsel Plan May Include...

Based on our initial research, we will tailor a selection of these services to best achieve your firm’s goals.

01

Brand Strategy

Refresh the visual expression of your reputation and expertise to command attention and communicate excellence on an elevated scale.

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02

website design

Establish a strong digital presence with intelligent, impactful web design, messaging, and the technology needed to set your firm apart from the competition.

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03

SEO & PPC

Gain momentum with a promotional strategy designed to capture attention and build your reputation efficiently and with maximum return on investment.

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04

content writing

We develop a content strategy fully aligned with your goals and advertising approach, and implement it with done-for-you content to attract the right clients to your firm.

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05

photography

We combine creative direction and photographic expertise to give you engaging headshots and brand photos in alignment with your goals.

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06

Authority Tour

A curated podcast tour that puts you in front of trusted audiences and turns visibility into credibility.

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07

podcast production

Expand your reach with a professionally managed podcast designed to showcase your ideas, command attention, and inspire your audience.

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08

technical services

Ensure your digital marketing assets are secure, functioning properly, and protected from the errors, issues, and glitches that have the potential to limit your success.

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