The term “nurturing” in the business world refers to how businesses build long-term relationships with potential customers (or, in your case, your firm with potential clients). Having a client nurturing strategy is important for building your audience, improving loyalty to your firm and developing a better connection with your clients.
Are you looking for some strategies you can employ to connect with your clients in a significant way? Here are five examples of ways you can nurture your relationships with your clients.
- Get to know your client: Part of developing a strong relationship is actually getting to know your clients. What are their primary demographics? What are their main concerns when they come to you for legal advice? How can you best speak to them in a way that will resonate with them and alleviate their concerns? What specific questions are they most likely to need answered? These are all questions you should consider when thinking about your ideal client profile.
- Use email for communication: Developing a nurture email campaign is a great way to enhance relationships with clients. Use emails to build trust with your clients while delivering something of value. Your email campaign might include some legal tips or some resources your ideal clients might find useful.
- Interact on social media: If you have an audience online, find where they’re at and interact with them. Your social media pages shouldn’t just be where you drop links to your blogs—they should be a place to hold actual conversations. Avoid using scripted responses—approach every interaction with a personal touch, and this will make your clients and your audience feel appreciated and respected.
- Get feedback: Always look for feedback from your clients, and then when you get it, listen to it. Feedback that comes directly from clients can be used to improve your services for future clients and make it easier for you to better connect with people. When you ask for feedback and actually listen to it, this also makes your existing clients who provide that feedback feel valued.
- Give back: Find ways to show your gratitude toward your existing clients. Send them thank you cards after you’ve concluded working with them, or send them gifts around the holidays or their birthdays, especially if the kind of legal work you do is ongoing. Make sure your clients know they’re appreciated, and they’ll have less incentive to look elsewhere for legal assistance.
For more client nurturing tips, contact us at Conroy Creative Counsel!