How to Use Storytelling in Your Email Marketing
As a law firm, you understand the importance of building trust and credibility with your clients. One of the best ways to accomplish this is through storytelling in your email marketing campaigns.
5 Ways to Grow Your Email List
Email marketing is essential for businesses across all industries, and law firms are no exception. In fact, with the growing competition in the legal industry, it is becoming increasingly important for law
How to grow your email list with Kendra Corman
This week on the podcast we discuss: How to grow your email list with Kendra Corman About our guest: entrepreneurs and nonprofits create marketing plans that provide results. Her passion is email
Why does email marketing work for law firms? with Jeff Felten
This week on the podcast we discuss: Why does email marketing work for law firms? with Jeff Felten About our guest: Jeff is an email marketing strategist and copywriter who helps service-based
Conversational Emails vs. Formal
For most law firms, email is the most common form of communication with their clients. Understanding when to use conversational and formal tones is essential to ensure you create, keep and maintain
The Value Of Short Emails
We all know how annoying and overwhelming it can be to open up an email inbox to hundreds of emails. From marketing emails, coupons, upcoming sales, on top of important work emails
How to Create Happiness Touchpoints for Your Clients
As a lawyer, you likely deal with some of the most stressful moments of your clients’ lives. Lawyers are similar to doctors in that regard: few clients look forward to needing legal
What Makes for Great Onboarding Email Sequences
Onboarding email sequences are commonly used by law firms after someone has officially decided to move forward with that firm’s services. The process is designed to get the client familiarized with how
How to Determine the Effectiveness of Your Welcome Emails
Welcome emails are an important early step in building a relationship between you and your clients (or potential clients). Brand new subscribers to your email will receive these emails and better understand
5 Ways You Can Nurture Your Clients
The term “nurturing” in the business world refers to how businesses build long-term relationships with potential customers (or, in your case, your firm with potential clients). Having a client nurturing strategy is
Tips for Writing Unbeatable After-Case Emails
It is not uncommon for people who work with law firms to get through their case and then not hear anything ever again from their attorneys. This is a bad practice from
The Only 4 Things You Need for Email Marketing
Email marketing doesn’t have to be complicated at all. For a relatively small financial and time investment, you can use email to connect with targets and find new clients. All you need
