Website Hosting, A Definitive Guide

Website hosting basics are important to anyone with a website. Sure, the topic is about as thrilling as discussing dental hygiene, and the details may seem confusing when you start talking with your website designer and IT person. You need to understand what you are buying and what to watch out for, though, because bad hosting choices can lead to slow websites, security issues and miserable tech support.
And that adds up to a waste of your time and money.

The Master of Your Domain

Hosting and domain names are the basis of any website. Your domain name is your .com address — the part that goes before the .com or .biz or .org. It tells people where to find your website and is also used for your email addresses. Your domain name is a label representing an IP address. The IP address points to a server that is owned by your host. So, your domain name is like your phone number and the host is like your phone service or provider.
A Definitive Guide to Website Hosting was originally published on Attorney at Work.

Keep reading...

SEO and content strategy
Content Marketing

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

Read More »
prepare your website
Marketing Strategy

5 Ways to Prepare Your Website for a Future Surge in Business

My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?

Read More »
Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

Read More »