Design by committee is the leading cause of website failure. When I hear the words “we need to gather our team and get everyone’s input” I realize the project is doomed. Often my clients believe that the system they employ is helpful when it only stands to derail the whole process. If you are starting or in the midst of a website design project consider avoiding these traps that could ruin your website.
Take me to your leader
Your website project should have a project leader. While it is fine to have other input and get opinions from the principals involved, it is critical to have one person in charge. Think of it in terms of The Apprentice. Someone needs to be responsible for setting the goals and making decisions. Without this, your project will be fueled by the Peter Principle, which explains … [..]
Design by Committee will Ruin Your Website is a post from the law firm marketing blog, Lawyerist.com