My article 4 Ways to Use CTAs to Get More Legal Clients was recently featured by Clio.
A call to action (CTA) is a statement designed to spur the reader to action. The most common call to action example is “Buy Now!”, but there are an infinite number of messages and ways to influence your style and tone in a way that best caters to your audience.
One thing is certain for all CTAs, however, and that’s the fact that they always contain an action word—usually in the form of a command. On websites it’s common to see call to actions with the words “follow,” “sign up,” “register,” “subscribe,” “buy,” “download,” “share,” and “click here.” These words urge the website user to…
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