Featured by Clio – 4 Ways to Use CTAs to Get More Legal Clients

My article 4 Ways to Use CTAs to Get More Legal Clients was recently featured by Clio.

A call to action (CTA) is a statement designed to spur the reader to action. The most common call to action example is “Buy Now!”, but there are an infinite number of messages and ways to influence your style and tone in a way that best caters to your audience.

One thing is certain for all CTAs, however, and that’s the fact that they always contain an action word—usually in the form of a command. On websites it’s common to see call to actions with the words “follow,” “sign up,” “register,” “subscribe,” “buy,” “download,” “share,” and “click here.” These words urge the website user to…

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madia law
Portfolio

Madia Law

Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.

While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.

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Wealthy Woman Lawyer Podcast
Female Founders

Featured on Wealthy Woman Lawyer Podcast

“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”

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