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Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.
Balancing a career and family life has long been a struggle for many attorneys, particularly women. With the COVID-19 quarantine, most daycares are shuttered except for the children of essential frontline workers. For the most part, attorneys are juggling their work around and between their child’s schedule.
Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.
The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.