Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.