How Good Social Media Management Can Boost SEO
A cornerstone of any digital marketing strategy is search engine optimization (SEO), which allows your website or blog to rank highly in the results pages of Google, Bing, and the other commonly used search engines. What you may not be aware of is just how important good social media management can be toward the success of your SEO strategy. In fact, by consistently promoting the content you create via social media channels like Facebook, Twitter and LinkedIn, you can draw more people to your website and boost SEO in the process.
Looking to boost your SEO for your online business? Consider implement the following social media strategies to take your SEO to the next level.
Create useful, informative content.
For good social media management to have a real impact on your SEO strategy, you must create content that users will find interesting and want to share with their friends and followers online. For a law firm, this often starts with regular blogging, and covering a wide range of topics related to your area(s) of practice.
For example, let’s say you focus on personal injury law. There are countless topics you could cover on your blog related to the aftermath of motor vehicle accidents, filing insurance claims, premises liability issues, demonstrating negligence, and more.
You may also opt to write blog posts on timely subjects, such as a recent construction site accident that occurred in your community. Using the news story as an example, you can provide detail on the various liability issues associated with construction injuries, including how injured people might move ahead with a workers’ compensation or personal injury claim.
Essentially, your goal is to provide information and insights your target audience may find useful, prompting them to share that content with others. Google and the other search engines can see when certain content is generating a high level of interest among readers, rewarding it with better search rankings.
Expand the reach of your legal content.
The search engines will also take notice if your website experiences a significant growth in traffic due to the quality of the content you are publishing.
For this to be sustainable, you must continue to produce shareable content that appeals to your target audience. Law firms that fail to create innovative, unique content on a consistent basis after establishing a clear brand may find their search results fizzling out with time. You must be unwavering with the content you create to maintain your social media audience.
The world of good social media management continues to evolve, with search engines constantly developing new ways to monitor social media activity as it relates to web or blog traffic. It’s also important to note that each social network is a little different from the next—and the content you post on LinkedIn may not be the same as what you post to Facebook, which has a much more general audience.
The world of online marketing is extremely competitive for law firms, and your search engine rankings play an important role in the number of leads you may see come through the door. As you continue to fine-tune your SEO, remember the value of a strong social media marketing strategy.
Twitter: Good social media management can boost SEO for your legal firm online. Here’s how!
Facebook: You may have heard about SEO and why it’s necessary to market your business online. Let’s take a closer look on how good social media management is one of the best ways to boost your SEO.
LinkedIn: If you want your legal firm to grow an online audience, you have to implement SEO into your marketing strategy. Let’s take a closer look on how good social media management is one of the best ways to boost your SEO.