This week on the podcast we discuss:
Price Psychology: The Psychology Behind Setting Legal Fees with Kai-Markus Mueller
About our guest:
Kai-Markus Mueller is Professor of Consumer Behavior at HFU Business School of Furtwangen University in Schwenningen, Germany, and Director of Pricing Research at Neurensics, Amsterdam. Kai is an advisor and board member of various tech start-ups and has given 100+ keynote speeches. He previously founded and ran a start-up where he developed NeuroPricing™, a suite of neurotechnology-based methods to measure and model the optimal price – meanwhile acquired by Neurensics. He has experience at the US government, in strategy consulting, and holds a PhD in neuroscience. His work has been featured by the BBC, Forbes, Businessweek, ZDF, Der Spiegel and many more. His latest milestone is a book co-authored by top sales expert Gaby Rehbock titled “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals”.
Listen to and view the episode:
About the podcast:
When you face a complex case outside your expertise, you bring in co-counsel for next level results. When you want to engage, expand, and elevate your firm, you bring in a Marketing Co-Counsel. Counsel Cast is the podcast that provides the expertise of a Marketing Co-Counsel for your law firm. Where your firm gets answers and clarity to your marketing questions.
Episode Show Notes, Book Links, and more about the guest can be found here.