Too many law firms (and businesses in general) simply do not take the correct approach to their social campaigns, and end up having a hard time attracting followers or getting the followers they do have to interact with their brand. Here are just a few of the most common reasons brands fail to engage their followers on social platforms.
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Bad stock images can ruin an otherwise great website by making it look generic, while creative and customized stock images can evoke emotion and support your messaging and branding. Whenever possible the best
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