Tag: messaging

Social Media Strategy

Why Your Followers Aren’t Engaging With Your Social Media Posts

Too many law firms (and businesses in general) simply do not take the correct approach to their social campaigns, and end up having a hard time attracting followers or getting the followers they do have to interact with their brand. Here are just a few of the most common reasons brands fail to engage their followers on social platforms.

Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

Law Firm Logo
Marketing Strategy

Calls to Action on Law Firm Websites: the Great and the Ineffective

If the content on your law firm website serves to showcase your law firm’s skill, experience and ability to solve problems, it is your  call to action  that ultimately prompts potential clients to pick up the phone or fill out a contact form. Related “Your Website’s Call to Action” Your call to action should be concise, simple and action-oriented. It should make your visitors want to become clients