Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
If the content on your law firm website serves to showcase your law firm’s skill, experience and ability to solve problems, it is your call to action that ultimately prompts potential clients to pick up the phone or fill out a contact form. Related “Your Website’s Call to Action” Your call to action should be concise, simple and action-oriented. It should make your visitors want to become clients
Bad stock images can ruin an otherwise great website by making it look generic, while creative and customized stock images can evoke emotion and support your