Content curation, the process of finding and sharing relevant content on your blog or social media pages, is an essential part of content marketing. While a large portion of the content you share should be created by your firm, you can also get a lot of mileage out of existing high-quality content already available on the internet that is relevant to the interests of your target audience. Thankfully, there are plenty of content curation tools for you to use in order to implement an effective marketing strategy.
The Best Content Curation Tools You’ll Want for Your Marketing
If you need a little help getting your content curation up and running, here is the list of tools that I use to keep my law firm visible online:
Pocket is a great app that helps you find content that you can easily save and share later. This prevents you from piling up bookmarks you will forget about, or emails to yourself with links. Instead, all of your interesting videos, articles and images will be stored in a single place. It integrates with many other apps commonly used for business purposes, such as Evernote, making it especially convenient.
If you have a Twitter, make use of the “lists” feature to categorize the accounts you follow based on the kinds of content they share. While this doesn’t necessarily save individual tweets or pieces of content, it does give you easy, tailored categories to regularly find new content shared with you.
Storify allows users to search, create or browse stories on social media sites, using that content to tell a single unifying story. There is a free version you can sign up for, which is good, because it can take a little bit of time to get used to its features. But once you get the hang of it, it can be an excellent tool to help you cut out the noise on social media platforms.
If you follow certain blogs or websites that regularly produce high-quality content that you share with your followers, you could also subscribe to their newsletters. This gives you instant alerts when new content is published, and also provides you with some extra content you might not otherwise get just by browsing the website.
Sniply is a handy tool that helps you add on calls to action on any content you share. For example, you could choose to add a button to the page that links to your own website, meaning that even if you link to an external source, there’s still a way for people to easily click through to a relevant page on your own site.
These are just five examples of content curation tools that are helping businesses of all types get more out of their content marketing. Contact us today to learn more about how content curation can help your law firm make a bigger impact on your target audience.
Which content curation tools are you using to improve your marketing efforts? How effective are they?
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