Creating great website content takes time and requires skill and organization. Content is the biggest challenge for clients and leads to serious delays in launching a website. Here are a few tips and resources to help you through the process.
A few years ago, I wrote Website Content in 5 Easy Steps, however the problem persists with nearly all of my clients. The best plan of action is to be realistic from the start of the project. Ask yourself it would be more realistic to hire a copywriter who is dedicated to completing your content and has experience in crafting your message with a focus on SEO.
Website Content Planning
To get started, you should include the following areas in your website content:
- Home page copy and branding
- Key bullet points
- About Us, About the Firm … [..]