Website Content : Getting it Done

Creating great website content takes time and requires skill and organization. Content is the biggest challenge for clients and leads to serious delays in launching a website. Here are a few tips and resources to help you through the process.
A few years ago, I wrote Website Content in 5 Easy Steps, however the problem persists with nearly all of my clients. The best plan of action is to be realistic from the start of the project. Ask yourself it would be more realistic to hire a copywriter who is dedicated to completing your content and has experience in crafting your message with a focus on SEO.

Website Content Planning

To get started, you should include the following areas in your website content:

  • Home page copy and branding
  • Key bullet points
  • About Us, About the Firm … [..]

Website Content : Getting it Done is a post from the law firm marketing blog, Lawyerist.com

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Madia Law

Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.

While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.

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Wealthy Woman Lawyer Podcast
Female Founders

Featured on Wealthy Woman Lawyer Podcast

“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”

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