Website updates and maintenance are a crucial part of operating your online business. I’ve seen many businesses make this mistake time and time again. How many websites have you visited where the copyright was dated 5 years ago? Exactly. When you notice the little things on a website that is outdated, incorrect or misspelled, it’s going to make you click out rather quickly and find a better alternative.
What You Need to Know About Website Maintenance
As the business owner, you want to avoid having issues on your site that will turn visitors away. The essentials of website maintenance can be found here, but in this post, I’m going to talk about the why behind website updates and maintenance.
Websites are not tools that you set up once, and they’re set for life.
When you host your own domain online, you need to treat it as your virtual space that you own. When you own something and pay an investment on it, you want it to look good, feel good, and be in its best condition. Like frequently changing the oil in your car, you want your website to be well-maintained or else it will lose its value.
The Benefits of Website Maintenance
On the contrary, you should be checking into the backend of your site at least monthly to ensure that everything is running smoothly. The benefits of this are numerous so let’s break them down.
- Frequently updating your site with high-quality content will boost your SEO
- Inserting the latest versions of software into WordPress will keep it running smoothly in terms of speed
- An error-free website will boost your traffic and therefore, your business
- It’s important to note that do-it-yourself maintenance can cost you.
Is this a “do it yourself” situation?
There are lots of factors that play a role in your website maintenance that have nothing to do with WordPress. For example, understanding how Google works with your website will show you how vast, and complicated, it can be to make sure that every part of your website is up-to-par with Google’s standards.
Changes over at Google mean that the security of your website is more important now than ever before. For example, Chrome security settings are now monitoring HTTPs differently. It can affect your business in a negative way so you should always be aware.
If you’re not a professional web developer, all of the tricks of the trades may be difficult to take care of yourself. Website maintenance is too important to try to do it yourself.
The Dangers of “DIY”
When you perform your own website maintenance, you aren’t holding a record of what was done. This could end up costing you later on. There are plenty of other issues that you can happen on the backend that you may not be able to catch.
The benefits of hiring a professional are truly outnumbered.
How Our Services Can Benefit Your Business
Here at Creative Counsel, we offer award-winning web services. We cover all aspects of website security; you can expect us to backup your site, and check for updates and any potential issues. Our process is able to track current and past plugins which makes it easy to revert back if necessary. The monthly maintenance report we offer includes security scans. Because of this we can address a problem before you even know that it exists!
Sounds like a weight off your shoulders, doesn’t it?
You may be wondering, “Can’t I just call you to take care of this?” Here’s my answer.
Call a Professional
For more information about improving your website maintenance, contact us today at Conroy Creative Counsel. We’ll work with you to guarantee that your website updates and maintenance are current and effective.