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Why is marketing strategy so important? with Sara Nay

Why is marketing strategy so important? with Sara Nay

This week on the podcast we ask: 

Why is marketing strategy so important? with Sara Nay

About our guest: 

Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.

About the episode: 

Why is having a marketing strategy so important?

Do you take the time to think about the marketing strategy you want to implement for yourself or your firm?

What are the tactics most lawyers get wrong when it comes to marketing? We’re talking about it in this episode with Sara Nay.

Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives. 

Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband – from skiing to hiking to biking to camping. 

Watch the episode now:

Listen to the episode here:

About the podcast: 

When you face a complex case outside your expertise, you bring in co-counsel for next level results. When you want to engage, expand, and elevate your firm, you bring in a Marketing Co-Counsel. Counsel Cast is the podcast that provides the expertise of a Marketing Co-Counsel for your law firm. Where your firm gets answers and clarity to your marketing questions.

Episode Show Notes, Book Links, and more about the guest can be found here.

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I'm Karin Conroy

Founder of Conroy Creative Counsel, an award-winning recognized leader that has cracked the code of smart, sophisticated, and strategic marketing for law firms.

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