Once you have thoroughly analyzed your brand and have identified areas in which you can improve, make sure you have a plan to act in those areas. Each issue should have a corresponding action.
In the first article in my branding series , I covered what it takes to create a total brand experience, including the promises a brand makes to customers and how people associate certain thoughts and feelings with brands. Now, let’s delve more into the details of visuals and how they can enhance your brand in some different ways. You Need More Than a Primary Logo Although your logo is the center of your branding efforts, it’s only the beginning
Your brand involves more than just creating a logo and it is commonly defined as your customer’s experience. A brand is what your customers think of you and a reflection of everything
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