I’m excited that my article What You Need to Know About Marketing KPIs was featured by Lawyerist. Maybe your law firm is paying an internal employee or an outside firm or consultant to maximize your online marketing strategy and tactics. Maybe you have a sophisticated strategy involving SEO, social media, Google AdWords, email marketing, and more. […]

Has the sidebar gone the way of the Dodo bird? When the Internet first gained popularity in the 1990s, the website sidebar was an excellent way to capture readers’ attention, gather email addresses, and point them to a CTA. However, as websites and tastes have evolved, the sidebar is becoming more and more obsolete. Should […]

I’m proud that my article 5 Trends in Law Firm Web Design was featured by Graphic Design USA. Website design styles change so often, it is difficult to keep up with the trends and new technology. There are a few new trends that have begun playing a major role in law firm websites that we expect […]

One of the keys to your law firm’s success is planning out your long-term strategy and a business plan that will help you achieve your goals. It is helpful in this process to spend time crafting a mission statement, identifying who you are as a firm, and clarifying the goals you have in the short […]

Squarespace and WordPress are currently the two most popular services for law firms looking to build or redesign their website. But does either have the edge over the other

More people than ever before are browsing the internet primarily through mobile devices rather than desktop computers or laptops. In fact, just recently, the number of mobile-only browsers exceeded desktop-only browsers for the first time.

If the content on your law firm website serves to showcase your law firm’s skill, experience and ability to solve problems, it is your  call to action  that ultimately prompts potential clients to pick up the phone or fill out a contact form. Related “Your Website’s Call to Action” Your call to action should be concise, simple and action-oriented. It should make your visitors want to become clients

In determining who makes the best law firm websites each year, Lawyerist looks at usability, optimization, design, and other factors to evaluate the nominees.