Law firms that show genuine appreciation for their clients are capable of developing better relationships with them. It shows a willingness to place people above profits, and a genuine desire to do right by the people who come through your doors.
An overview of a few simple measures you can implement to more clearly define your brand and set it apart from other firms in your region and practice area.
A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.
My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Having a strong, secure online presence is always important for law firms, but especially so in this post-COVID world, in which business is being conducted primarily online.
“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”
The Brief Their goal was to establish a professional, branded web presence to present to their clients. The main purpose of their website is to give them a polished atmosphere online
THE BRIEF Their goal was to establish a professional, branded web presence to present to their clients. The main purpose of their website is to
THE BRIEF Stoltz Law announces the redesign of its website, stoltzlaw.com. Stoltz Law is a law firm focusing on businesses and individuals in Virginia and Washington