Over the past decade, Twitter has grown from being a place where individuals could share their thoughts in rapid-fire format to serving as a prime source for brands to build relationships with their clients. Some brands, however, are truly the crème de la crème when it comes to managing their Twitter profiles. The following best brands on Twitter offer aspiring social media marketers some terrific examples of the best ways to build loyal marketing for law firms.
Twitter for brands:
1. JetBlue
JetBlue has one of the best overall social media presences you’ll find. It constantly responds to customers who tweet to the company, even tackling complicated customer service issues. It has a clear, consistent branded personality, from its tweets to the profile description. Simply put, JetBlue goes above and beyond using Twitter as a customer service platform.
JetBlue has honed its crisis management skills on Twitter by swiftly addressing customer concerns during flight delays and cancellations. By providing timely updates and personalized responses, they maintain customer trust and ensure a smooth flow of information. This proactive approach minimizes frustration and solidifies their reputation for being customer-centric.
2. Major League Baseball
Unlike other professional sports leagues, MLB has embraced instant video updates of highlights and has numerous platforms that have tremendous followings. These include @MLBGifs, @MLBStatoftheDay and @MLBReplays, among others.
MLB continues to innovate with video content, offering fans live game updates and exclusive behind-the-scenes clips. By showcasing player interviews and unique game-day perspectives, MLB enhances engagement and brings fans closer to the action. This engaging video strategy ensures that both casual viewers and die-hard fans remain captivated.
3. Digiorno Pizza
Digiorno manages to balance humor, creativity and timeliness really well with its tweets. While it was the perpetrator of an infamous hashtag gaffe a couple years back, the company has mostly developed a laudable Twitter presence.
4. Wendy’s
Like a little humor in your branded Twitter pages? Wendy’s might just be doing it better than anyone right now. Its profile description is hilarious enough: “We like our tweets the same way we like our hamburgers: better than anyone expects from a fast food joint.” Just take a look at this recent viral collection of the Wendy’s Twitter “roasting” its followers.
Wendy’s amplifies its Twitter presence by collaborating with influencers to expand its reach. Leveraging humorous and creative influencer content, Wendy’s engages a variety of audiences while reinforcing its playful brand image. This collaborative approach not only entertains but also deepens community ties.
5. General Electric
GE is a great example of a brand that can position itself as a professional thought leader while still providing highly interesting, shareable content. The key to all of this is that the brand remains relatable and does not take itself too seriously.
General Electric strategically employs branded hashtags to curate content and drive engagement. By highlighting innovative projects and sustainability efforts, GE connects with industry professionals and general audiences. This use of hashtags creates lively conversations that position GE as a thought leader.
6. Arby’s
Another fast food staple on this list, Arby’s Twitter has become known for its pop culture references that cleverly tie in the restaurant’s foods. The brand is great at contributing to a popular hashtag or topic without making it all about Arby’s.
7. Charmin
Dubbed the “sassiest brand on Twitter” by TIME, Charmin keeps it fun and lighthearted while making sure to put out just enough toilet humor to satisfy its followers.
Charmin keeps its audience engaged through interactive campaigns like user-generated content contests. These contests encourage followers to share experiences and tap into Charmin’s humor, increasing brand visibility. Engaging followers in this way enhances relatability and fosters a sense of community.
8. Forrester
The research company shows that you don’t have to be in a traditionally “exciting” industry to have a great social media presence. Forrester has become an expert at packing a lot of information into a single tweet, with many tweets featuring interesting statistics or information from its own studies.
9. Starbucks
For as huge as the Starbucks brand is, it does a fantastic job of interacting with its followers on Twitter and using different types of media. Not an easy feat for one of the world’s biggest corporations.
10. PlayStation
PlayStation goes beyond just engaging with their fans—it creates a great deal of interest in their games and systems by live-streaming gaming events and offering sneak previews of products. The company also regularly uses promotions on Twitter to keep fan interest high.
Take some inspiration from some of these brands to create an outstanding social media marketing strategy for your law firm. Are there any other Twitter favorites you might add to this list?
