An overview of a few simple measures you can implement to more clearly define your brand and set it apart from other firms in your region and practice area.
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Finding a creative website that is entirely unique and something that has never been seen before, is rare if not impossible. Typically a website will
In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. To assess
More people than ever before are browsing the internet primarily through mobile devices rather than desktop computers or laptops. In fact, just recently, the number of mobile-only browsers exceeded desktop-only browsers for the first time. A call to action (CTA) is an essential part of any marketing strategy, especially when it comes to creating high-impact landing pages.
Most law firm logos are poorly executed and are usually entirely text-based, quite often with one of a handful of popular fonts, which results in many firms believing that logos are not necessary for a law firm. However, there is no escaping the fact that people make decisions based on visual cues.
One of the keys to your law firm’s success is planning out your long-term strategy and a business plan that will help you achieve your
Choosing the methods you will use to promote your law firm is one of the most concrete stages of legal marketing strategies. But unless you
Squarespace and WordPress are currently the two most popular services for law firms looking to build or redesign their website. But does either have the edge over the other
International security authorities spent close to two years pursuing a criminal site called Darkode, where hackers could buy and sell malware meant to steal information.