Tag: lawyerist

Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

Unique Value Proposition
Design

4 Keys to a Creative Website

Finding a creative website that is entirely unique and something that has never been seen before, is rare if not impossible. Typically a website will

News

7 Examples of Mobile Calls to Action for Attorney Websites

More people than ever before are browsing the internet primarily through mobile devices rather than desktop computers or laptops. In fact, just recently, the number of mobile-only browsers exceeded desktop-only browsers for the first time. A call to action (CTA) is an essential part of any marketing strategy, especially when it comes to creating high-impact landing pages.

Branding

Best Law Firm Logos

Most law firm logos are poorly executed and are usually entirely text-based, quite often with one of a handful of popular fonts, which results in many firms believing that logos are not necessary for a law firm. However, there is no escaping the fact that people make decisions based on visual cues.

Law Firm Logo
News

The Lawyers’ Guide to Hacking Threats

International security authorities spent close to two years pursuing a criminal site called Darkode, where hackers could buy and sell malware meant to steal information.