Leveraging SWOT Analysis for Effective Law Firm Marketing Strategies
Law firms need to have a focused and strategic approach to marketing in order to compete in the market today. A SWOT analysis is an effective tool for analyzing the nuances of
Why Lawyers Should Reconsider Using Squarespace for Law Firm Websites: An Updated Perspective
Squarespace and WordPress are currently the two most popular services for law firms looking to build or redesign their website. But does either have the edge over the other
5 Tips to Make Your Brand Stand Out from the Crowd
An overview of a few simple measures you can implement to more clearly define your brand and set it apart from other firms in your region and practice area.
What Are You Known For? Positioning Your Firm for Success
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
4 Keys to a Creative Website
Finding a creative website that is entirely unique and something that has never been seen before, is rare if not impossible. Typically a website will stand out from the crowd if it
How to Do a SWOT Analysis for Your Law Firm
In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. To assess the things your firm excels at and
7 Examples of Mobile Calls to Action for Attorney Websites
More people than ever before are browsing the internet primarily through mobile devices rather than desktop computers or laptops. In fact, just recently, the number of mobile-only browsers exceeded desktop-only browsers for the first time. A call to action (CTA) is an essential part of any marketing strategy, especially when it comes to creating high-impact landing pages.
Best Law Firm Logos
Most law firm logos are poorly executed and are usually entirely text-based, quite often with one of a handful of popular fonts, which results in many firms believing that logos are not necessary for a law firm. However, there is no escaping the fact that people make decisions based on visual cues.
Vision, Value and Goals: Creating Your Law Firm’s Strategic Roadmap
One of the keys to your law firm’s success is planning out your long-term strategy and a business plan that will help you achieve your goals. It is helpful in this process
5-Step Legal Marketing Plan, Step 4: Marketing Strategies Copy
Choosing the methods you will use to promote your law firm is one of the most concrete stages of legal marketing strategies. But unless you spend time on the first three steps,
Why Lawyers Should Use WordPress Instead of Squarespace for Law Firm Websites
Squarespace and WordPress are currently the two most popular services for law firms looking to build or redesign their website. But does either have the edge over the other
The Lawyers’ Guide to Hacking Threats
International security authorities spent close to two years pursuing a criminal site called Darkode, where hackers could buy and sell malware meant to steal information. On the international site, which could only
